J. Harris Morrison III, CCIM

Founder and Managing Director 

As Managing Director at Fortius, Harris pursues his passion for commercial real estate, merging his experience since 1998 as an owner, investor, and developer with a technical background in development, finance, brokerage, and asset management. Harris and his team have delivered industrial parks including Lakeshore Corporate Park and Meadows Corporate Park, recognized as outstanding projects. Harris and the Fortius team strive to create value for partners, tenants, and communities alike.

Harris formed the development company, Fortius Capital Partners, in 2017, to focus primarily on the development and acquisition of industrial product in the region. His entrepreneurial, on-the-ground, approach to uncovering opportunities and understanding market trends is a defining characteristic of Fortius Capital Partners and how the firm creates value.

Prior to Fortius, Harris was Founder and Managing Partner at New Branch Real Estate Advisors, where he worked in commercial real estate brokerage. During this time, he continued to invest and operate industrial and commercial properties with partners in the Greater Charlotte area. Here he gained a deep understanding of the marketplace, particularly the industrial sector, and developed extensive relationships in the brokerage, banking, and construction communities. Harris worked early in his career for Bissell Companies at the project-level, where he assisted in the development and leasing of its office and hotel properties, including Ballantyne Corporate Park in South Charlotte. Before real estate, he began his career at Wachovia Bank. 


  • Certified Commercial Investment Member (CCIM) designation, 2003
  • NAIOP, Member (National Association for Industrial and Office Properties)
  • Member, Charlotte Region Commercial Board of Realtors
  • Masters in Real Estate Development, Massachusetts Institute of Technology (MIT), 2006
  • B.A. in Economics, Washington & Lee University, 1996
  • Graduate, Woodberry Forest School